.YOU MAY not realise it, yet various fonts elicit various feelings. Serif font styles, along with tiny strokes in the end of letters, are actually typically discovered in manuals and newspapers. They seem to be credible and authoritative. Sans serif font styles, which are plain, can appear present day and also casual. Graphic congruity provides visitors a feeling that they understand where they stand it assists to construct count on. In the case of The Economic expert, it specifies the shade for our news.